16 Nov

The start of 5G in the UK: first an evolution that felt like a revolution; now a revolution that feels like an evolution

John Delaney

John Delaney                                      
Associate VP European Mobility, IDC
Read full bio   @john_p_d

EE outlined its initial launch plans for 5G in the UK. It will launch 5G in 2019, initially in six UK cities: London, Cardiff, Edinburgh, Belfast, Birmingham and Manchester.


16 Nov

Will 2019 Be the Year of Ethical AI?

Philip Carnelley IDC

Philip Carnelley
AVP, European Software Group

Read full bio  @Pcarnelley

Microsoft held its Future Decoded user conference in London on November 1st, attended by an estimated 15,000 customers, partners and other stakeholders. In the words of Microsoft UK CEO Cindy Rose, this large industry get-together was “all about AI.”


15 Nov

What key infrastructure changes do you need to make to achieve multi-cloud success?

IDC Carla Arend

Carla Arend
Senior Program Director
European Software
Read full bio  @carla_arend

Roz Parkinson
Research Manager
EMEA Enterprise Networks and Life-Cycle services
Read full bio .@RozP_IDC

Multi-cloud – the use of various SaaS, PaaS, IaaS and private cloud services within one organization – is the reality for 80% of Western European enterprises today, but this is rarely based on a deliberate company-wide strategy.


11 Nov

And the Future of Marketing is . . . an awful lot about Tech, especially AI





Gerry Brown
CX Research Director

Read full bio  @gerrybrown

First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation structures, and the use of voice-based assistants in marketing activities.