Month: January 2018

22 Jan

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

22 Jan

Sabitha Majukumar                                     Senior Research Analyst, Worldwide Insurance Strategies Read full bio   @SabithaMKumar The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core […]

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

17 Jan

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. 

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