Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century. Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.
Month: January 2018
Andrea Siviero Research Manager, European Industry Solutions Read full bio @sivieroand Carla La Croce Research Analyst, European Industry Solutions Read full bio @carla_lacroce Seizing the opportunity of our IDC European 2018 FutureScape presentation, we recently published an European IT Market Update that looks at the IT Spending Forecast evolution in 2017, focusing on the British IT Market outlook […]