Month: January 2018

25 Jan
IDC SEc18

To a CISO – A Burns Night Tribute

25 Jan

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown   To a CISO – A Burns Night Tribute, by Duncan Brown

25 Jan
IDC MWC 18 Event

MWC 2018: Top Enterprise Mobile Device Trends

25 Jan

Angela Salmeron                                 Research Manager, EMEA Enterprise Mobility Read full bio MWC is only a month away and we’re rubbing our hands in excitement making our own predictions about what this year’s event will hold. Unlike much of the media […]

22 Jan

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

22 Jan

Sabitha Majukumar                                     Senior Research Analyst, Worldwide Insurance Strategies Read full bio   @SabithaMKumar The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core […]

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

17 Jan

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. 

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