Category: Digital Transformation

05 Jul

Are European enterprises adopting digital customer journey management?

05 Jul

Gerry Brown Research Director Read full bio  @gerrybrown Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and […]

05 Jul

Business Ecosystem – Today’s Manufacturer; Tomorrow’s Platform Player

05 Jul

          Neel Mandal Research Director, IDC Manufacturing Insights Read full bio  @neel_idc Business ecosystems have started to play an increasingly major role for manufacturing. As people and things become connected, no manufacturer can successfully meet growing customer expectations on its own. Non-traditional players, often without any manufacturing legacy, are innovating service […]

27 Jun

What is on the mind of Technology Marketing Leaders?

27 Jun

Gerry Brown Research Director Read full bio  @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London.  The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.

25 Jun

Key Takeaways from IDC’s 2018 European Digital Executive Summit

25 Jun

Philip Carter Chief Analyst, Europe Read full bio  @carter_pc Last week, IDC hosted its 4th Digital Executive Summit in Malaga, Spain – and what an event it was! Over the past four years, IDC has invested a lot of effort in building a vibrant digital community including executives, vendor sponsors, innovators and the IDC team.

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