Category: Lisa Borthwick

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

17 Jan

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. 

22 Sep

It’s Time To Change The Way You Market To Your Customers and Prospects

22 Sep

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile The traditional Marketing Funnel is over 117 years old, so it’s no surprise that marketers are starting to take a look at their marketing strategies and how to improve the way they reach their customers. It’s time to turn the funnel on its head and look […]

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