Category: Margaret Adam

21 Mar

Initiating Start-Up coverage in Europe: Introducing YellowDog

21 Mar

Philip Carter Chief Analyst, Europe Read full bio  @carter_pc Margaret Adam Program Director, IDC’s European Channels and Alliances Read full bio  @madam_idc The technology start-up community is a critical element of the digital economy. These new players are constantly looking to push the boundaries using emerging and disruptive technologies. They are also important ‘idea generators’ […]

14 Mar

The Security Opportunity through the Channel – Key Trends, Opportunities & Challenges

14 Mar

Margaret Adam                                    Program Director, IDC’s European Channels and Alliances program Read full bio   @madam_idc Customer demand for security remains high and remains a priority for most organizations. The growth of security products and markets has implications for the […]

07 Jul

Channels! Don’t let Brexit derail your transformation

07 Jul

Margaret Adam                                    Program Director, IDC’s European Channels and Alliances program Read full bio  @madam_idc There is no question that Brexit will have a direct impact on channel, with resellers, particularly those focused on equipment resell, the hardest hit, but […]

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