Category: Marketing

19 Jul

1.0 : What is sales enablement?

19 Jul

Thomas Barrieau Director, Sales Enablement Practice Read full bio  @tbarrieau When Lee Levitt and I wrote IDC’s definition of sales enablement in 2009, it was a new term that would have yielded a lean set of results in response to a web query. Today, sales enablement has become a critical cornerstone of sales productivity (see […]

02 May
GDPR Countdown

GDPR Countdown II: Do’s and Don’ts for marketers

02 May

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown In this second part of this two-part blog ( GDPR Countdown I : Why marketers should pay attention) we give our Do’s and Don’ts on how to go to market with a GDPR message. Here’s the important thing: you must have a view on GDPR.

26 Apr

GDPR Countdown I: Why marketers should pay attention

26 Apr

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown You surely know by now that the General Data Protection Regulation (GDPR) is enforced in just over a year’s time. Companies of all sizes and industries – and countries – will have to introduce a significant tranche of new business processes, and technologies to […]

01 Feb

Content Marketing at Scale: Meeting the Challenge of Big Content

01 Feb

Kathleen Schaub                                   Program Vice President, CMO Advisory & Customer Experience Read full bio   @kathleenschaub “Big Content” has arrived. As more of the customer conversation moves online, the challenge has become not just producing great content but producing great […]

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