26 May

Microsoft focuses smartphones on the enterprise: better late than never

John Delaney

John Delaney                                      
Associate VP European Mobility, IDC
Read full bio   @john_p_d

This morning Microsoft announced a further scaling back of the mobile phone manufacturing business that it acquired from Nokia in 2013. It will lay off 1,850 workers, taking an impairment charge of around $950 million. This move follows the sale last week of Microsoft’s featurephone business to FIH Mobile and HMD Global for $350 million. Moving forward, Microsoft will be focusing its smartphone business completely on what it refers to as the “commercial segment”. (more…)

20 May

Security’s greatest challenge (and it’s not what you might think)

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Duncan Brown                                   
Research Director, European Security Practice
Read full bio  @duncanwbrown

Last week I attended IDC’s Digital Summit, an annual event hosted in Paris involving digital aficionados (Chief Digital Officers, marketing chiefs, and so on). It was a lively affair, enhanced by the surroundings of the Piscine Molitor and rooftop views of the Eiffel tower. (more…)

11 May

EU says “no” to Three’s takeover of O2 – leading to more convergence in the UK?

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John Delaney                                      
Associate VP European Mobility, IDC
Read full bio  @john_p_d

In a widely expected decision, The European Commission has blocked the sale of Telefonica’s UK mobile operator O2 to Hutchison, the owner of UK mobile operator Three. The deal would have left the UK with three mobile network operators, and Europe’s Competition Commissioner, Margrethe Vestager, expressed strong concern that this outcome would reduce customer choice and raise prices in the UK mobile market. (more…)

10 May

The 5 Key Competencies for a Modern Tech Marketing Organization

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Richard Vancil                                    
Group Vice President, Executive Advisory Strategies
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Our current market landscape is being led by self-educated buyers, and these buyers are moving fast and marketers need to move faster. Rich Vancil, Group VP of IDC, kicked off his IDC Directions session on “Best Practices in Building the New Marketing Machine” with this sentiment. So how do marketers not just move faster, but smarter? Vancil shared five key competencies to consider for modern marketing organizations based on recent research.

(more…)