03 Aug

There is no silver bullet when it comes to GDPR in the channel

Hannah Breeze 
Senior Research Analyst, IDC’s European Channels and Alliances program
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The General Data Protection Regulations (GDPR) will be enforced from next May – and everyone in the technology industry is talking about it. So much so, the topic even took center stage at Microsoft Inspire – its massive annual global partner conference – earlier this month. (more…)

31 Jul

Cognitive/Artificial Intelligence systems hold the power to transform insurance industry for good

Sabitha Majukumar
Senior Research Analyst, Worldwide Insurance Strategies
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Philip Carnelley
Research Director,
European Software Group
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Arun Dani
Senior Research Analyst, IT Services
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Insurance industry is currently on a digital mission to offer contextual and value-centric products and offerings to its customers driven by the change in customer and market expectations, technological disruptions, and the emergence of new kinds of competition [Worldwide Digital Transformation Use Case Taxonomy, 2017: Insurance (Doc # EMEA42769517)]. (more…)

24 Jul

Zero-rated mobile data spreads, despite questions of net neutrality

John Delaney

John Delaney                                      
Associate VP European Mobility, IDC
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Zero rating means that an operator does not charge its customers for network traffic when they use specific internet services. In their search for ways to build competitive differentiation in a mature market, mobile operators are increasingly attracted to zero rated data for popular services, despite concerns in some quarters about compatibility with net neutrality. (more…)

19 Jul

1.0 : What is sales enablement?

Thomas Barrieau
Director, Sales Enablement Practice

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When Lee Levitt and I wrote IDC’s definition of sales enablement in 2009, it was a new term that would have yielded a lean set of results in response to a web query. Today, sales enablement has become a critical cornerstone of sales productivity (see Figure 1) with web queries yielding pages upon pages of discussion on the topic. (more…)