09 Jul

Does A “Cloud First” Strategy Make Sense in Europe?

Carla Arend
Senior Program Director, European Cloud Research
Read full bio  @carla_arend

Deciding on a suitable cloud strategy is a critical first step on a successful cloud journey. Cloud strategy options range from “cloud first” over “cloud also” to “best fit” or “no cloud” and I have observed some interesting developments over the past couple of years. (more…)

05 Jul

Are European enterprises adopting digital customer journey management?

Gerry Brown
Research Director

Read full bio  @gerrybrown

Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and build brand loyalty. (more…)

05 Jul

Business Ecosystem – Today’s Manufacturer; Tomorrow’s Platform Player

 

 

 

 

 

Neel Mandal
Research Director, IDC Manufacturing Insights

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Business ecosystems have started to play an increasingly major role for manufacturing. As people and things become connected, no manufacturer can successfully meet growing customer expectations on its own. Non-traditional players, often without any manufacturing legacy, are innovating service layers on top of vanilla product offerings.
(more…)

27 Jun

What is on the mind of Technology Marketing Leaders?

Gerry Brown
Research Director

Read full bio  @gerrybrown

Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London.  The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management. (more…)