Research Manager, EMEA Enterprise Mobility
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MWC is only a month away and we’re rubbing our hands in excitement making our own predictions about what this year’s event will hold.
Unlike much of the media focus on consumer news and devices, IDC believes this event will bring interesting B2B announcements by leading mobile vendors. This is in fact the new panacea for some, given that their consumer markets are steadily stagnating and is difficult to innovate. (more…)
The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core financial services, creating a more holistic banking experience. (more…)
Go-to-Market specialist, European Custom Solutions
IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century. Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. (more…)