10 Aug

Netflix Dilemmas – Why You Need a Multicloud Strategy

IDC Georgio Nebuloni

Giorgio Nebuloni
Associate Research Director European Systems and Infrastructure Solutions

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Remember ten years ago? The word cloud had barely been coined and already pundits (must have been industry analysts) were predicting it would disappear. Cloud would become EVERYTHING, hence the concept would evaporate; i.e. be retired. Turned out somewhat differently. Today, everyone and their dog is using multiple cloud services in Europe. Think about a company (ANY company) you know, that has no productivity suites or HR capabilities delivered in SaaS mode, no virtualized resources on-premise, and no dedicated capacity at an external managed service provider.


08 Aug

What is Sales Enablement? – Part 2: Analytics Enablement

Thomas Barrieau
Director, Sales Enablement Practice

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In my last post I laid out IDC’s original definition of sales enablement (i.e., “putting the right information into the hands of the right sales professional at the right time, in the right place, and in the right format to move a specific sales opportunity forward.”) and discussed some reasons for why we wanted to expand on it. (more…)

03 Aug

There is no silver bullet when it comes to GDPR in the channel

Hannah Breeze 
Senior Research Analyst, IDC’s European Channels and Alliances program
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The General Data Protection Regulations (GDPR) will be enforced from next May – and everyone in the technology industry is talking about it. So much so, the topic even took center stage at Microsoft Inspire – its massive annual global partner conference – earlier this month. (more…)

31 Jul

Cognitive/Artificial Intelligence systems hold the power to transform insurance industry for good

Sabitha Majukumar
Senior Research Analyst, Worldwide Insurance Strategies
Read full bio   @SabithaMKumar

Philip Carnelley
Research Director,
European Software Group
Read full bio @Pcarnelley

Arun Dani
Senior Research Analyst, IT Services
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Insurance industry is currently on a digital mission to offer contextual and value-centric products and offerings to its customers driven by the change in customer and market expectations, technological disruptions, and the emergence of new kinds of competition [Worldwide Digital Transformation Use Case Taxonomy, 2017: Insurance (Doc # EMEA42769517)]. (more…)