25 Jan
IDC MWC 18 Event

MWC 2018: Top Enterprise Mobile Device Trends

Angela Salmeron                                
Research Manager, EMEA Enterprise Mobility
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MWC is only a month away and we’re rubbing our hands in excitement making our own predictions about what this year’s event will hold.
Unlike much of the media focus on consumer news and devices, IDC believes this event will bring interesting B2B announcements by leading mobile vendors. This is in fact the new panacea for some, given that their consumer markets are steadily stagnating and is difficult to innovate. (more…)

22 Jan

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

sabitha majukumar IDC

Sabitha Majukumar                                    
Senior Research Analyst, Worldwide Insurance Strategies
Read full bio   @SabithaMKumar

The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core financial services, creating a more holistic banking experience. (more…)

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

IDC Lisa Borthwick

Lisa Borthwick
Go-to-Market specialist, European Custom Solutions

LinkedIn profile

IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.  (more…)