Tag: asset enablement

08 Aug

What is Sales Enablement? – Part 2: Analytics Enablement

08 Aug

Thomas Barrieau Director, Sales Enablement Practice Read full bio  @tbarrieau In my last post I laid out IDC’s original definition of sales enablement (i.e., “putting the right information into the hands of the right sales professional at the right time, in the right place, and in the right format to move a specific sales opportunity forward.”) and discussed some […]

19 Jul

1.0 : What is sales enablement?

19 Jul

Thomas Barrieau Director, Sales Enablement Practice Read full bio  @tbarrieau When Lee Levitt and I wrote IDC’s definition of sales enablement in 2009, it was a new term that would have yielded a lean set of results in response to a web query. Today, sales enablement has become a critical cornerstone of sales productivity (see […]

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