Tag: automation

11 Nov
Marketing_AI

And the Future of Marketing is . . . an awful lot about Tech, especially AI

11 Nov

        Gerry Brown CX Research Director Read full bio  @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]

12 Sep
content marketing

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

12 Sep

Gerry Brown Research Director Read full bio  @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]

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