Tag: b2b marketing

05 Jul

Are European enterprises adopting digital customer journey management?

05 Jul

Gerry Brown Research Director Read full bio  @gerrybrown Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and […]

27 Jun

What is on the mind of Technology Marketing Leaders?

27 Jun

Gerry Brown Research Director Read full bio  @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London.  The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.

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