Tag: Channels and alliances

15 Aug

The perfect storm is brewing in the European cloud market

15 Aug

  Carla Arend Senior Program Director European Software Read full bio  @carla_arend Margaret Adam   Senior Program Director IDC’s European Channels and Alliances program Read full bio  @madam_idc Common wisdom says that in Europe partners play a key role in accelerating the cloud journeys of their customers. However, IDC’s recent research shows that the majority of partners […]

24 Oct

Three Things Keeping Channels and Alliances Leaders Up at Night

24 Oct

  Margaret Adam Program Director, IDC’s European Channels and Alliances Read full bio  @madam_idc       Hannah Breeze  Senior Research Analyst, IDC’s European Channels and Alliances program Read full bio  @Hkbreeze   The IT channel has undergone a huge transformation in the last decade. The emergence of the “as-a-service” model has had a profound impact on […]

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