Tag: content

12 Sep
content marketing

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

12 Sep

Gerry Brown Research Director Read full bio  @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

17 Jan

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. 

01 Feb

Content Marketing at Scale: Meeting the Challenge of Big Content

01 Feb

Kathleen Schaub                                   Program Vice President, CMO Advisory & Customer Experience Read full bio   @kathleenschaub “Big Content” has arrived. As more of the customer conversation moves online, the challenge has become not just producing great content but producing great […]

22 Sep

It’s Time To Change The Way You Market To Your Customers and Prospects

22 Sep

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile The traditional Marketing Funnel is over 117 years old, so it’s no surprise that marketers are starting to take a look at their marketing strategies and how to improve the way they reach their customers. It’s time to turn the funnel on its head and look […]

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