Gerry Brown CX Research Director Read full bio @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]
Gerry Brown Research Director Read full bio @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]
Gerry Brown Research Director Read full bio @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London. The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.
Duncan Brown Research Director, European Security Practice Read full bio @duncanwbrown What? You thought that GDPR was over by May 25th, and you never wanted to think about it again? Sorry folks, but we’ve just had the taster. Firstly, the bad news. GDPR is not a one-time project. Many organisations have approached GDPR like a […]