Tag: GDPR

11 Nov
Marketing_AI

And the Future of Marketing is . . . an awful lot about Tech, especially AI

11 Nov

        Gerry Brown CX Research Director Read full bio  @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]

12 Sep
content marketing

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

12 Sep

Gerry Brown Research Director Read full bio  @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]

27 Jun

What is on the mind of Technology Marketing Leaders?

27 Jun

Gerry Brown Research Director Read full bio  @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London.  The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.

25 May

GDPR 2.0: You Thought It Was All Over…

25 May

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown What? You thought that GDPR was over by May 25th, and you never wanted to think about it again? Sorry folks, but we’ve just had the taster. Firstly, the bad news. GDPR is not a one-time project. Many organisations have approached GDPR like a […]

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