Tag: GDPR

12 Sep
content marketing

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

12 Sep

Gerry Brown Research Director Read full bio  @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]

27 Jun

What is on the mind of Technology Marketing Leaders?

27 Jun

Gerry Brown Research Director Read full bio  @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London.  The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.

25 May

GDPR 2.0: You Thought It Was All Over…

25 May

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown What? You thought that GDPR was over by May 25th, and you never wanted to think about it again? Sorry folks, but we’ve just had the taster. Firstly, the bad news. GDPR is not a one-time project. Many organisations have approached GDPR like a […]

25 Apr

Trio Of Partners Acquired By Vendors Proves Ecosystem Thinking Is Alive And Well

25 Apr

Hannah Breeze  Senior Research Analyst, IDC’s European Channels and Alliances program Read full bio    @Hkbreeze We’ve recently seen a spate of acquisitions in the European channel, and they have been particularly interesting for one main reason – they have involved vendors acquiring partner organizations. In our worldwide predictions earlier this year, we predicted that we […]

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