Tag: marketing

08 Aug

What is Sales Enablement? – Part 2: Analytics Enablement

08 Aug

Thomas Barrieau Director, Sales Enablement Practice Read full bio  @tbarrieau In my last post I laid out IDC’s original definition of sales enablement (i.e., “putting the right information into the hands of the right sales professional at the right time, in the right place, and in the right format to move a specific sales opportunity forward.”) and discussed some […]

19 Jul

1.0 : What is sales enablement?

19 Jul

Thomas Barrieau Director, Sales Enablement Practice Read full bio  @tbarrieau When Lee Levitt and I wrote IDC’s definition of sales enablement in 2009, it was a new term that would have yielded a lean set of results in response to a web query. Today, sales enablement has become a critical cornerstone of sales productivity (see […]

02 May
GDPR Countdown

GDPR Countdown II: Do’s and Don’ts for marketers

02 May

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown In this second part of this two-part blog ( GDPR Countdown I : Why marketers should pay attention) we give our Do’s and Don’ts on how to go to market with a GDPR message. Here’s the important thing: you must have a view on GDPR.

26 Apr

GDPR Countdown I: Why marketers should pay attention

26 Apr

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown You surely know by now that the General Data Protection Regulation (GDPR) is enforced in just over a year’s time. Companies of all sizes and industries – and countries – will have to introduce a significant tranche of new business processes, and technologies to […]

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