IDC Blog

Here you will find the latest insights from our lead analysts, as well as advice and research on how different technology trends are shaping and transforming the world.

5G in Europe

The Challenge for Chinese Brands in European 5G

5G does not currently look as if it will produce more big new players in China, but it offers the opportunity to push their global expansion into Europe.

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Why COVID-19 Takes CX to the Top of the Tech Charts

New research by IDC shows that COVID-19 has unexpectedly catapulted customer experience (CX) to the top of the European enterprise technology buying agenda.

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Crisis Time is Opportunity Time for European C-Suite

Crisis Time is Opportunity Time for European C-Suites

In the 2020 crisis, volatility is forcing a frantic reshape of internal and external processes. Business use cases are taking center stage in the C-Suite.

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Building a 5G Marketing Proposition: Guidelines for Success

The "revolutionary" capabilities of 5G are still a year or two away. Some disappointment is already evident among early 5G adopters, and it is important to prevent this growing into a backlash.

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easyJet Data Breach — Rebuilding Trust Now a Priority

easyJet data breach exposed the email addresses and travel details of 9 million customers, as well as the credit card details of 2,208 customers.

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Why the Edge Matters Before, During, and Post-COVID-19

Due to COVID-19, CDNs and related edge cloud solutions have become even more important to increase the resiliency of the internet as traffic volumes surged in the past months.

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