01 Nov

AWE 2018: AR finding its place in the enterprise space

Giulia Carosella Research Analyst European Industry Solutions, Customer Insights & Analysis Read full bio  .@GiuliaCarosella Francisco Almeida   Senior Research Analyst IDC’s European Mobile Devices Read full bio .@fcostaealmeida We had the opportunity to attend the Augmented World Expo (AWE) Europe 2018 held in Munich on Oct 18 and 19. During the 2 days expo we took […]

14 May

“Would You Take the Red Pill or The Blue Pill?”: A Look at The Core of The Augmented and Virtual Reality

Giulia Carosella Research Analyst, European Industry Solutions, IDC Read full bio  @GiuliaCarosella AR/VR is a disruptive technology that has the potential to truly change and empower the way in which humans interact with their surrounding environment. There is a lot of buzz around AR/VR, understanding is now widespread across Western Europe, with 99% of companies having […]