Category: AR/ VR

24 Jun
opportunities-for-augmented-and-virtual-reality-in-Europe

What are the opportunities for augmented and virtual reality in Europe?

24 Jun

Giulia CarosellaResearch Analyst, European Industry Solutions, IDCRead full bio  @GiuliaCarosella With companies continuing to enter and leave the Augmented and Virtual Reality (ARVR) space, one of the biggest questions for the industry is whether these technologies are going to be a boom or a bust.

01 Nov
ARVR-IDC

AWE 2018: AR finding its place in the enterprise space

01 Nov

Giulia Carosella Research Analyst European Industry Solutions, Customer Insights & Analysis Read full bio  .@GiuliaCarosella Francisco Almeida   Senior Research Analyst IDC’s European Mobile Devices Read full bio .@fcostaealmeida We had the opportunity to attend the Augmented World Expo (AWE) Europe 2018 held in Munich on Oct 18 and 19. During the 2 days expo we took […]

14 May

“Would You Take the Red Pill or The Blue Pill?”: A Look at The Core of The Augmented and Virtual Reality

14 May

Giulia Carosella Research Analyst, European Industry Solutions, IDC Read full bio  @GiuliaCarosella AR/VR is a disruptive technology that has the potential to truly change and empower the way in which humans interact with their surrounding environment. There is a lot of buzz around AR/VR, understanding is now widespread across Western Europe, with 99% of companies having […]

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