Category: Channels and Alliances

02 Apr
CX Market

Dancing on the CX Market Ice: Salesforce and Adobe Choose Their Partners

02 Apr

Gerry BrownCX Research DirectorRead full bio @gerrybrown The CX applications market is increasingly becoming polarised around the two sexiest and fastest-growing leading protagonists: Salesforce and Adobe. These two companies represent the “yin and yang” of the CX market. Salesforce is the king of CRM data, while Adobe is the king of content marketing. However, their […]

01 Feb

A year in review – what 2018 meant for partnering

01 Feb

Margaret Adam  AVP, European Services, Channels and Alliances EcosystemsRead full bio  @madam_idc Well… what a year, eh? First …some context. For the last decade, we, at IDC, have been talking about the impact of cloud on the channels – from the impact of recurring revenue, to the need to digitally market, to the need to shift away […]

09 Oct

Key trends identified by High-Growth Cloud Scale-Ups and StartUps in Europe

09 Oct

Carla Arend Senior Program Director European Software Read full bio  @carla_arend Margaret Adam   Senior Program Director IDC’s European Channels and Alliances program Read full bio  @madam_idc     Adriana Allocato   Senior Research Analyst, IDC Health Insights Read full bio   .@AdrianAllocato On the 5th of September, a group of 13 executives from high-growth, innovative cloud companies in […]

15 Aug

The perfect storm is brewing in the European cloud market

15 Aug

  Carla Arend Senior Program Director European Software Read full bio  @carla_arend Margaret Adam   Senior Program Director IDC’s European Channels and Alliances program Read full bio  @madam_idc Common wisdom says that in Europe partners play a key role in accelerating the cloud journeys of their customers. However, IDC’s recent research shows that the majority of partners […]

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