Gerry BrownCX Research DirectorRead full bio @gerrybrown In the movie Marathon Man, the bad guy (Laurence Olivier) pushes his dentist drill into the tooth of the good guy (Dustin Hoffman) to force him to reveal his knowledge. “Is it safe?” he repeats time after time as he drills into a raw nerve. In the case […]
Category: Content Marketing
Gerry Brown Research Director Read full bio @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]
Gerry Brown Research Director Read full bio @gerrybrown Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and […]
Gerry Brown Research Director Read full bio @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London. The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.