Category: Customer Experience

20 May

“Behavioral Surplus” Is Not Evil – It’s Essential to Customer Experience

20 May

Mark YatesResearch Manager Read full bio Andrea SangalliResearch DirectorRead full bio As the age of customer experience takes hold, enterprises must do far more than collect and analyze customer data to enable the improvement of their products, services, and engagements. They must also tap the so-called behavioral surplus.

03 May

The Rising World of Use Cases: Selling Digital

03 May

Mark YatesResearch Manager Read full bio Angela VaccaSenior Research ManagerRead full bio “Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need […]

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