Mark YatesResearch Manager Read full bio Andrea SangalliResearch DirectorRead full bio As the age of customer experience takes hold, enterprises must do far more than collect and analyze customer data to enable the improvement of their products, services, and engagements. They must also tap the so-called behavioral surplus.
Category: Customer Experience
Gerry BrownCX Research DirectorRead full bio @gerrybrown One of the best attended breakouts at Tata Consultancy Services (TCS) Innovation Forum in London on April 30, 2019, was called The Imitation Game: Age of Smart Machines.
Mark YatesResearch Manager Read full bio Angela VaccaSenior Research ManagerRead full bio “Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need […]
Andrea Sangalli Research Director and European CX Practice co-lead, IDC Europe Read full bio IDC research shows that Customer experience (CX) is now the top strategic business priority among European companies.