Andrea Sangalli Associate Research Director, IDC Retail Insights Read full bio @andrewsangs “By 2019, 40% of Retailers Will Have Developed a CX Architecture Supported by an AI foundations; the Architecture supports CX Hyper-Micro Personalization, Providing up to a 30% Conversion Increase and Thus up to 25% Higher Revenue”
Category: Customer Experience
Sabitha Majukumar Senior Research Analyst, Worldwide Insurance Strategies Read full bio @SabithaMKumar The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core […]
Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century. Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.
Ivano Ortis Associate VP, IDC Retail Insights & IDC Manufacturing Insights Read full bio @ivanoortis Giulio Raffaele Senior Research Analyst, IDC Retail Insights Read full bio @GiulioIdc Innovation in retail is at an all-time high, as witnessed by over $17 B spent in ecommerce M&A over the past 12 months. Retail industry has transitioned to a […]