Mark YatesResearch Manager Read full bio Andrea SangalliResearch Director As the age of customer experience takes hold, enterprises must do far more than collect and analyze customer data to enable the improvement of their products, services, and engagements. They must also tap the so-called behavioral surplus.
One of the best attended breakouts at Tata Consultancy Services (TCS) Innovation Forum in London on April 30, 2019, was called The Imitation Game: Age of Smart Machines.
Andrea Sangalli Research Director and European CX Practice co-lead, IDC Europe IDC research shows that Customer experience (CX) is now the top strategic business priority among European companies.
Gerry BrownCX Research DirectorRead full bio @gerrybrown IDC recently hosted a senior executive dinner in London to discuss the latest trends in enterprise investments in customer experience (CX). By marrying up in-person executive responses with IDC survey data we can reveal some surprisingly rich CX market insights. Read on.