Category: Customer Experience

27 Jun

What is on the mind of Technology Marketing Leaders?

27 Jun

Gerry Brown Research Director Read full bio  @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London.  The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.

01 Feb

Achieving Retail Customer Experience Personalization at scale through Automation

01 Feb

Andrea Sangalli Associate Research Director, IDC Retail Insights Read full bio  @andrewsangs “By 2019, 40% of Retailers Will Have Developed a CX Architecture Supported by an AI foundations; the Architecture supports CX Hyper-Micro Personalization, Providing up to a 30% Conversion Increase and Thus up to 25% Higher Revenue”

22 Jan

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

22 Jan

Sabitha Majukumar                                     Senior Research Analyst, Worldwide Insurance Strategies Read full bio   @SabithaMKumar The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core […]

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

17 Jan

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. 

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