15 Mar

Moving Beyond Traditional Boundaries: Pharma Getting Closer to Patients

The European life sciences industry is looking at a promising year ahead, with very positive implications for growth in digital investments. In 2019, spending on digital technology is expected to grow in the majority of European life science organizations, even in those markets where expectations regarding general business prospects are relatively modest, as IDC’s recent […]

31 Jan

Enterprises in Europe are Betting Big on Customer Experience

Gerry BrownCX Research DirectorRead full bio @gerrybrown On December 6, 2018, IDC launched its European FutureScape for 2019 via a live webcast. IDC analysts talked through key predictions that will shape the European IT market to 2022. This blog post is a synopsis of the new IDC European Customer Experience (CX) practice’s contribution:

14 Dec

IT Buyer Survey Reveals How Tech Vendors Can Increase Revenues

        Gerry Brown CX Research Director Read full bio  @gerrybrown IDC’s annual IT Buyer Experience Survey (August 2018) turned up interesting results. 350 enterprise IT buyers in the US and Canada assessed IT vendors’ helpfulness in the buying process, especially vendor sales and marketing practices. The respondents authorized IT purchase values of […]