Gerry Brown Research Director Read full bio @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London. The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.
Category: Customer Experience
Andrea Sangalli Associate Research Director, IDC Retail Insights Read full bio @andrewsangs “By 2019, 40% of Retailers Will Have Developed a CX Architecture Supported by an AI foundations; the Architecture supports CX Hyper-Micro Personalization, Providing up to a 30% Conversion Increase and Thus up to 25% Higher Revenue”
Sabitha Majukumar Senior Research Analyst, Worldwide Insurance Strategies Read full bio @SabithaMKumar The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core […]
Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century. Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.