Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century. Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.
Category: Customer Experience
Ivano Ortis Associate VP, IDC Retail Insights & IDC Manufacturing Insights Read full bio @ivanoortis Giulio Raffaele Senior Research Analyst, IDC Retail Insights Read full bio @GiulioIdc Innovation in retail is at an all-time high, as witnessed by over $17 B spent in ecommerce M&A over the past 12 months. Retail industry has transitioned to a […]
Jennifer Thomson Research Director, European Services Read full bio @jthomsonidc Whether we like it or not agility, speed and sustaining enhanced customer experience are the mantras of the world in which we live today; organizations can choose to respond or inevitably […]
Ivano Ortis Associate Vice President, IDC Retail Insights & IDC Manufacturing Insights Read full bio @ivanoortis Andrea Sangalli Associate Research Director, IDC Retail Insights Read full bio @andrewsangs Giulio Raffaele Senior Research Analyst, IDC Retail Insights Read full bio @GiulioIdc On September 19th Salesforce has announced the launch of Salesforce Einstein, its proprietary AI suite dedicated to CRM. This follows […]