<h1 class="entry-title">Category: Customer Experience</h1>
22 Jan

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

Sabitha Majukumar                                     Senior Research Analyst, Worldwide Insurance Strategies Read full bio   @SabithaMKumar The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core […]

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers. 

09 Oct

Welcome To The Retail Singularity: Time For A Platform And A Framework To Grow Omni-Channel Profitability And Innovate In The Next Decade

Ivano Ortis Associate VP, IDC Retail Insights & IDC Manufacturing Insights Read full bio  @ivanoortis Giulio Raffaele Senior Research Analyst, IDC Retail Insights Read full bio  @GiulioIdc Innovation in retail is at an all-time high, as witnessed by over $17 B spent in ecommerce M&A over the past 12 months. Retail industry has transitioned to a […]