Mark YatesResearch Manager Read full bio Andrea SangalliResearch DirectorRead full bio As the age of customer experience takes hold, enterprises must do far more than collect and analyze customer data to enable the improvement of their products, services, and engagements. They must also tap the so-called behavioral surplus.
Category: Digital Transformation
Mark YatesResearch Manager Read full bio Angela VaccaSenior Research ManagerRead full bio “Digitally determined” organizations no longer ask if something is possible. They assume it is. Corporate leaders identify what they wish to achieve. Those goals are broken into use cases. The organization then works backward to determine what technologies are needed. IT suppliers need […]
Jan Alexa Research Manager, IDC Government Insights Read full bio The European Education sector is at the verge of transformation. Governments are increasingly willing to invest into the serious overhauls of educational systems, aware of the coming labor market transformation which will require fast-evolving skills set and the educational system which is able to […]
Andrea Sangalli Research Director and European CX Practice co-lead, IDC Europe Read full bio IDC research shows that Customer experience (CX) is now the top strategic business priority among European companies.