Carla La Croce Research Analyst, European Industry Solutions Read full bio @carla_lacroce Here we are! Blockchain is the 2018 keyword! We described a lot what is it and which are the disruptive features of this technology. And we know that blockchain and distributed ledger […]
Gerry Brown Research Director Read full bio @gerrybrown Last week IDC hosted, 22 tech industry marketing leaders at our annual CMO Advisory council dinner in London. The topics up for discussion were IDC’s latest research and thought-leadership ideas in the areas of content marketing, customer experience, and customer data management.
Duncan Brown Research Director, European Security Practice Read full bio @duncanwbrown What? You thought that GDPR was over by May 25th, and you never wanted to think about it again? Sorry folks, but we’ve just had the taster. Firstly, the bad news. GDPR is not a one-time project. Many organisations have approached GDPR like a […]
Hannah Breeze Senior Research Analyst, IDC’s European Channels and Alliances program Read full bio @Hkbreeze We’ve recently seen a spate of acquisitions in the European channel, and they have been particularly interesting for one main reason – they have involved vendors acquiring partner organizations. In our worldwide predictions earlier this year, we predicted that we […]