Gerry Brown Research Director Read full bio @gerrybrown Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and […]
Category: IDC European Digital Summit
Philip Carter Chief Analyst, Europe Read full bio @carter_pc Last week, IDC hosted its 4th Digital Executive Summit in Malaga, Spain – and what an event it was! Over the past four years, IDC has invested a lot of effort in building a vibrant digital community including executives, vendor sponsors, innovators and the IDC team.