15 Mar

Moving Beyond Traditional Boundaries: Pharma Getting Closer to Patients

The European life sciences industry is looking at a promising year ahead, with very positive implications for growth in digital investments. In 2019, spending on digital technology is expected to grow in the majority of European life science organizations, even in those markets where expectations regarding general business prospects are relatively modest, as IDC’s recent […]

14 Jun

Understanding the value of healthcare convergence, enabling true digital transformation: IDC Health Insights launches three new research programs in European healthcare and life science

Silvia Piai Senior Research Manager, IDC Health Insights Read full bio  @SilviaPiai_idc The quest for delivering value to patients is at the heart of the tremendous amount of reform and innovation that health systems across Europe are experiencing. Value in health is defined by the quality of clinical outcomes, the patient experience and by the […]

21 May

The Final Countdown for Drug Traceability in Europe: Are You Ready?

Nino Giguashvili Senior Research Analyst Read full bio  @ngiguashvili  This next couple of years will be an incredibly busy time for drug manufacturers and wholesalers supplying pharmaceutical products to European markets. With the deadlines for meeting the EU’s new requirements for drug traceability and data exchange standards around the corner, European pharma companies need to […]