Category: Marketing

09 Jul
IDC-content-management-enterprise-collaboration-box

Box Boxes Clever in the Enterprise Collaboration Space

09 Jul

Gerry BrownCX Research DirectorRead full bio @gerrybrown In the movie Marathon Man, the bad guy (Laurence Olivier) pushes his dentist drill into the tooth of the good guy (Dustin Hoffman) to force him to reveal his knowledge. “Is it safe?” he repeats time after time as he drills into a raw nerve. In the case […]

03 Jun

Can Adobe Emulate The Greatest Showman?

03 Jun

Gerry BrownCX Research DirectorRead full bio @gerrybrown David Duchovny, Jeff Goldblum and Kiefer Sutherland are all truly great screen actors. Not content with just being good actors, however, they will all perform as musicians with their bands in London in 2019. They all want to do something different (perform music), and be respected and appreciated […]

14 Dec
How Tech Vendors Can Increase Revenues

IT Buyer Survey Reveals How Tech Vendors Can Increase Revenues

14 Dec

        Gerry Brown CX Research Director Read full bio  @gerrybrown IDC’s annual IT Buyer Experience Survey (August 2018) turned up interesting results. 350 enterprise IT buyers in the US and Canada assessed IT vendors’ helpfulness in the buying process, especially vendor sales and marketing practices. The respondents authorized IT purchase values of […]

11 Nov
Marketing_AI

And the Future of Marketing is . . . an awful lot about Tech, especially AI

11 Nov

        Gerry Brown CX Research Director Read full bio  @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]

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