Category: Marketing

26 Apr

GDPR Countdown I: Why marketers should pay attention

26 Apr

Duncan Brown Research Director, European Security Practice Read full bio  @duncanwbrown You surely know by now that the General Data Protection Regulation (GDPR) is enforced in just over a year’s time. Companies of all sizes and industries – and countries – will have to introduce a significant tranche of new business processes, and technologies to […]

01 Feb

Content Marketing at Scale: Meeting the Challenge of Big Content

01 Feb

Kathleen Schaub                                   Program Vice President, CMO Advisory & Customer Experience Read full bio   @kathleenschaub “Big Content” has arrived. As more of the customer conversation moves online, the challenge has become not just producing great content but producing great […]

22 Sep

It’s Time To Change The Way You Market To Your Customers and Prospects

22 Sep

Lisa Borthwick Go-to-Market specialist, European Custom Solutions LinkedIn profile The traditional Marketing Funnel is over 117 years old, so it’s no surprise that marketers are starting to take a look at their marketing strategies and how to improve the way they reach their customers. It’s time to turn the funnel on its head and look […]

10 May

The 5 Key Competencies for a Modern Tech Marketing Organization

10 May

Richard Vancil                                     Group Vice President, Executive Advisory Strategies Read full bio Our current market landscape is being led by self-educated buyers, and these buyers are moving fast and marketers need to move faster. Rich Vancil, Group VP […]

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