Category: Partners

02 Apr
CX Market

Dancing on the CX Market Ice: Salesforce and Adobe Choose Their Partners

02 Apr

Gerry BrownCX Research DirectorRead full bio @gerrybrown The CX applications market is increasingly becoming polarised around the two sexiest and fastest-growing leading protagonists: Salesforce and Adobe. These two companies represent the “yin and yang” of the CX market. Salesforce is the king of CRM data, while Adobe is the king of content marketing. However, their […]

01 Feb

A year in review – what 2018 meant for partnering

01 Feb

Margaret Adam  AVP, European Services, Channels and Alliances EcosystemsRead full bio  @madam_idc Well… what a year, eh? First …some context. For the last decade, we, at IDC, have been talking about the impact of cloud on the channels – from the impact of recurring revenue, to the need to digitally market, to the need to shift away […]

25 Apr

Trio Of Partners Acquired By Vendors Proves Ecosystem Thinking Is Alive And Well

25 Apr

Hannah Breeze  Senior Research Analyst, IDC’s European Channels and Alliances program Read full bio    @Hkbreeze We’ve recently seen a spate of acquisitions in the European channel, and they have been particularly interesting for one main reason – they have involved vendors acquiring partner organizations. In our worldwide predictions earlier this year, we predicted that we […]

24 Oct

Three Things Keeping Channels and Alliances Leaders Up at Night

24 Oct

  Margaret Adam Program Director, IDC’s European Channels and Alliances Read full bio  @madam_idc       Hannah Breeze  Senior Research Analyst, IDC’s European Channels and Alliances program Read full bio  @Hkbreeze   The IT channel has undergone a huge transformation in the last decade. The emergence of the “as-a-service” model has had a profound impact on […]

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