22 Jan

Insurers Are Beginning To Embrace Open APIs To Tune In To The Evolving Digital Ecosystem

sabitha majukumar IDC

Sabitha Majukumar                                    
Senior Research Analyst, Worldwide Insurance Strategies
Read full bio   @SabithaMKumar

The ‘Open Banking Revolution’, triggered by the second Payment Services Directive (PSD2), will see new, API-connected services brought to European consumers around the traditional core financial services, creating a more holistic banking experience. (more…)

17 Jan

Do You Know How to Make Account Based Marketing Succeed?

IDC Lisa Borthwick

Lisa Borthwick
Go-to-Market specialist, European Custom Solutions

LinkedIn profile

IDC predicts that by 2020, 1 in 5 marketers will abandon the traditional funnel for a buyer-centric approach. The funnel belongs to the 20th century.  Back then, buyers were ignorant about their choices and sellers knew little about the needs and preferences of their prospective customers.  (more…)

10 Jan

How is the European IT Market going a year and a half after Brexit Referendum?

Andrea Siviero
Research Manager, European Industry Solutions

Read full bio  @sivieroand

Carla La Croce
Research Analyst, European Industry Solutions

Read full bio  @carla_lacroce

Seizing the opportunity of our IDC European 2018 FutureScape presentation, we recently published an European IT Market Update that looks at the IT Spending Forecast evolution in 2017, focusing on the  British IT Market outlook when a year and a half has passed since the Brexit referendum. (more…)

20 Dec

Digital Transformation: Where European Manufacturing is Today, and the Challenges it Will Have to Master? Key Takeaways From the IDC Manufacturing Summit 2017

Stefani Naujoks
Senior Research Manager, IDC Manufacturing Insights
Read full bio   @s_naujoks

Maggie Slowik
Senior Research Analyst, IDC Manufacturing Insights
Read full bio   @MaggieSlowik

Lorenzo Veronesi
Research Manager, IDC Manufacturing Insights
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The 5th edition of the IDC Pan-European Manufacturing Summit took place in Dublin this year. Themed “Win Fast, Scale Fact, Innovate Big,” the two-day event set out to measure the pulse of digital transformation in European manufacturing.