22 Sep

It’s Time To Change The Way You Market To Your Customers and Prospects

IDC Lisa Borthwick

Lisa Borthwick
Go-to-Market specialist, European Custom Solutions

LinkedIn profile

The traditional Marketing Funnel is over 117 years old, so it’s no surprise that marketers are starting to take a look at their marketing strategies and how to improve the way they reach their customers. It’s time to turn the funnel on its head and look at a new way of marketing which takes customer experience head on. (more…)

19 Sep

HPE Spin-Merge: Creating a New European Mega Player

Philip Carnelley IDC

Philip Carnelley
Research Director, European Software Group

Read full bio  @Pcarnelley

Hewlett Packard Enterprise (HPE) amazed the IT world, and gave a major fillip to the European (and particularly British) software industry, when it announced its intention to spin off its HPE Software unit and merge it with Micro Focus, in an unusual deal valued at almost $9 billion. HPE will receive around $2.5 billion in cash, while its shareholders will receive shares in the new business valued at $6.3 billion. (more…)

14 Sep

Financial Institutions must comply with GDPR – but they must avoid compromising their customer-centricity

IDC Lawrence Freeborn

Lawrence Freeborn                                 
Research Manager, Financial Insights
Read full bio   @IDCLawrence

As much as in any area of regulation, the General Data Protection Regulation reflects an effort by the European Union to lead the conversation on the subject of data protection and data privacy. The stated aim goes beyond harmonization and talks of GDPR as an “Essential step to strengthen citizens’ fundamental rights in the digital age”. (more…)

06 Sep

The Western European Security Software Market Passed $5bn in 2015; Set to Reach $7bn by 2020

IDCUKI Dominic Trott

Dominic Trott                                    
Research Manager, European Security
Read full bio  @DominicTrott

IDC’s recent market sizing for security software in Western Europe (see here), published in August 2016, shows that the market passed the $5bn mark for 2015 – the latest full year on record. What is more, continuing growth is set to take the market’s value past $7bn by 2020. (more…)