Higher Education Embracing Digital Transformation

IDC Massimiliano Claps

Massimiliano Claps                                   
AVP, IDC Government Insights and IDC Health Insights, EMEA
Read full bio   @Stormysummit

The European higher education sector is in the midst of a fundamental transformation. It is under pressure because of resource constraints, new demand from the job market and growing expectations from the student population to innovate its learning, teaching, research and administration experiences. (more…)

Content Marketing at Scale: Meeting the Challenge of Big Content

Kathleen schaub IDC

Kathleen Schaub                                  
Program Vice President, CMO Advisory & Customer Experience

Read full bio   @kathleenschaub

“Big Content” has arrived. As more of the customer conversation moves online, the challenge has become not just producing great content but producing great content at scale. Chefs in a large restaurant who prepare thousands of four-star meals a day work very differently from family cooks. (more…)

Workplace of the Future- Goodbye Technology, Hello End-user Focus

Lionel Lamy IDC

Lionel Lamy                                   
Associate VP, European Services &  IoT Practice co-lead

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Truth be told, workplace is not the top CIO priority in Europe or elsewhere. Topics, such as Cloud, Analytics, Security or the Internet of Things, all grab many more headlines as well as much more boardroom attention.  (more…)

Insanity is Doing the Same Thing Over and Over Again, but Expecting Different Results – Might Blockchain Technology Break the Pattern?

Thomas Zink IDC

Thomas Zink
Associate Research Director, IDC Financial Insights

Read full bio  @ThomasZink5

IDC Lawrence Freeborn

Lawrence Freeborn
Research Manager, IDC Financial Insights

Read full bio  @IDCLawrence

While blockchain remains the hottest topic for the financial services industry, the first voices are already starting to predict a stagnation of initiatives by 2019, based on the fact that the industry hasn’t managed to move beyond POCs. (more…)