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The 5 Key Competencies for a Modern Tech Marketing Organization

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Richard Vancil                                    
Group Vice President, Executive Advisory Strategies
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Our current market landscape is being led by self-educated buyers, and these buyers are moving fast and marketers need to move faster. Rich Vancil, Group VP of IDC, kicked off his IDC Directions session on “Best Practices in Building the New Marketing Machine” with this sentiment. So how do marketers not just move faster, but smarter? Vancil shared five key competencies to consider for modern marketing organizations based on recent research.

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Brexit: What Would it Mean for the U.K.’s Mobile Sector?

 

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John Delaney
Associate VP European Mobility, IDC 

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Rosalind Craven
Research Manager, EMEA Mobility

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Laura Petrone
Research Analyst

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On June 23, 2016, the people of the U.K. will vote in a referendum on whether they want the U.K. to remain a member of the European Union (EU) or to leave. A strong vein of anti-EU sentiment, and the likelihood of some status-quo voting apathy, are combining to make a British exit from the EU (colloquially referred to as “Brexit”) a distinct possibility. What would Brexit mean for the U.K.’s mobile industry? (more…)

What Makes A Financial Website Successful?

Financial services are faced with the challenge of delivering their customers with an online experience that goes far beyond just a website.

At one time, the internet appeared to offer all organisations a simple proposition: email connectivity and a clickable presence in the form of a website. Today, web presence has rapidly evolved with interactive content and the ability to deliver transactional experiences – or e-commerce. Migrating services online helps business reduce costs, while customers benefit from the convenience and autonomy of self-service.

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