Thomas Barrieau Director, Sales Enablement Practice Read full bio @tbarrieau In my last post I laid out IDC’s original definition of sales enablement (i.e., “putting the right information into the hands of the right sales professional at the right time, in the right place, and in the right format to move a specific sales opportunity forward.”) and discussed some […]
Thomas Barrieau Director, Sales Enablement Practice Read full bio @tbarrieau When Lee Levitt and I wrote IDC’s definition of sales enablement in 2009, it was a new term that would have yielded a lean set of results in response to a web query. Today, sales enablement has become a critical cornerstone of sales productivity (see […]
Helena Schwenk Research Manager, European Software Read full bio @hmschwenk European organisations are readily embracing data and analytics technologies to become more data driven, however there’s growing recognition that having the right culture and leadership in place is pivotal to making this work. This was one of the key takeaways from the sessions and discussions […]
Helena Schwenk Research Manager, European Software Read full bio @hmschwenk Big Data just seems to keep getting bigger in all respects of the term. As people, businesses and things generate never-ending amounts of data. As we start 2017, many organizations are continuing their efforts to assimilate and make sense of this tidal wave.