22 Jul

Where Is Apple’s Ecosystem Strongest?

Apple used the Mac to launch the iPhone 12 years ago, but the iPhone grew into a far bigger product. Globally the company shipped 209 million iPhones in 2018 according to IDC data, against 18 million Macs. Apple then leveraged the global position of the iPhone to launch the iPad (in 2010) and then the […]

04 Apr

Apple is Planning a Big Push Into Services – So How Big and Where is its User Base?

Apple has announced a major push into news services and digital payments as it ramps up its position in services faced with plateauing or declining sales of iPhones in a maturing smartphone market.IDC researches and publishes installed base data linked to its device trackers, and this blog entry draws upon these to show in which […]