01 Feb

A year in review – what 2018 meant for partnering

Margaret Adam  AVP, European Services, Channels and Alliances EcosystemsRead full bio  @madam_idc Well… what a year, eh? First …some context. For the last decade, we, at IDC, have been talking about the impact of cloud on the channels – from the impact of recurring revenue, to the need to digitally market, to the need to shift away […]

15 Aug

The perfect storm is brewing in the European cloud market

  Carla Arend Senior Program Director European Software Read full bio  @carla_arend Margaret Adam   Senior Program Director IDC’s European Channels and Alliances program Read full bio  @madam_idc Common wisdom says that in Europe partners play a key role in accelerating the cloud journeys of their customers. However, IDC’s recent research shows that the majority of partners […]

24 Oct

Three Things Keeping Channels and Alliances Leaders Up at Night

  Margaret Adam Program Director, IDC’s European Channels and Alliances Read full bio  @madam_idc       Hannah Breeze  Senior Research Analyst, IDC’s European Channels and Alliances program Read full bio  @Hkbreeze   The IT channel has undergone a huge transformation in the last decade. The emergence of the “as-a-service” model has had a profound impact on […]