Andrea Sangalli Research Director and European CX Practice co-lead, IDC Europe Read full bio IDC research shows that Customer experience (CX) is now the top strategic business priority among European companies.
Tag: Customer Experience
Gerry BrownCX Research DirectorRead full bio @gerrybrown The CX applications market is increasingly becoming polarised around the two sexiest and fastest-growing leading protagonists: Salesforce and Adobe. These two companies represent the “yin and yang” of the CX market. Salesforce is the king of CRM data, while Adobe is the king of content marketing. However, their […]
Sabitha Majukumar Senior Research Analyst, IDC Financial Insights Read full bio The Association of British Insurers (ABI) Annual Conference 2019 was held in London on February 26, 2019. The event brought together industry leaders, politicians, and regulators to debate major issues affecting the U.K. insurance and long-term savings industry. As expected, the day was inundated with Brexit references […]
Gerry BrownCX Research DirectorRead full bio @gerrybrown IDC recently hosted a senior executive dinner in London to discuss the latest trends in enterprise investments in customer experience (CX). By marrying up in-person executive responses with IDC survey data we can reveal some surprisingly rich CX market insights. Read on.