Tag: Customer Experience

02 Apr
CX Market

Dancing on the CX Market Ice: Salesforce and Adobe Choose Their Partners

02 Apr

Gerry BrownCX Research DirectorRead full bio @gerrybrown The CX applications market is increasingly becoming polarised around the two sexiest and fastest-growing leading protagonists: Salesforce and Adobe. These two companies represent the “yin and yang” of the CX market. Salesforce is the king of CRM data, while Adobe is the king of content marketing. However, their […]

29 Mar

Insurance CX delivered with empathy critical amid turbulence: Takeaways from the ABI Conference

29 Mar

Sabitha Majukumar   Senior Research Analyst, IDC Financial Insights Read full bio The Association of British Insurers (ABI) Annual Conference 2019 was held in London on February 26, 2019. The event brought together industry leaders, politicians, and regulators to debate major issues affecting the U.K. insurance and long-term savings industry. As expected, the day was inundated with Brexit references […]

12 Mar
CX Technology Investments

New IDC research sheds light on CX Technology Investments

12 Mar

Gerry BrownCX Research DirectorRead full bio @gerrybrown IDC recently hosted a senior executive dinner in London to discuss the latest trends in enterprise investments in customer experience (CX). By marrying up in-person executive responses with IDC survey data we can reveal some surprisingly rich CX market insights. Read on.

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