<h1 class="entry-title">Tag: customer journey</h1>
05 Jul

Are European enterprises adopting digital customer journey management?

Gerry Brown Research Director Read full bio  @gerrybrown Customer journey management is a hot topic in management – particularly within the context of digital transformation and customer experience. Leading enterprises today compete on digital customer experiences. Traditional differentiation on product and price is replaced by end-to-end customer journey experiences designed to delight the customer and […]