12 Aug

European Commission to Create GDPR Equivalent for AI

New European Commission (EC) President Ursula von der Leyen looks like she could be instrumental in pushing a significantly changed regulatory environment for the development of artificial intelligence in Europe — marking a stark departure from the EC’s approach under predecessor Jean-Claude Juncker, who chose not to legislate on the area.  

11 Nov

And the Future of Marketing is . . . an awful lot about Tech, especially AI

        Gerry Brown CX Research Director Read full bio  @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]

12 Sep

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

Gerry Brown Research Director Read full bio  @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]