Jack VernonSenior Research Analyst, European AI SystemsRead full bio New European Commission (EC) President Ursula von der Leyen looks like she could be instrumental in pushing a significantly changed regulatory environment for the development of artificial intelligence in Europe — marking a stark departure from the EC’s approach under predecessor Jean-Claude Juncker, who chose not […]
Sharon McNee Research ManagerRead full bio The EU General Data Protection Regulation (GDPR) has been in force since May 2018. IDC research shows that despite a slow realization and recognition of its significance, organizations are now aware and actively monitoring their overall corporate compliance and IT and print infrastructure security.
Gerry Brown CX Research Director Read full bio @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]
Gerry Brown Research Director Read full bio @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]