Tag: marketing

08 Mar
Marketer-IDC-Kanu

Embracing Change as a Technology Marketer … I Love Being a Woman in Tech!

08 Mar

Kanupriya EMEA Marketing Manager @Kanupriya_82 LinkedIn profile This blog is the fifth in a series about leadership, gender gap, diversity and work-life balance in the tech world. I am a digital marketer with nearly 15 years’ experience in the technology and pharmaceutical industries. Through all these years of my working life and training, I have […]

14 Dec
How Tech Vendors Can Increase Revenues

IT Buyer Survey Reveals How Tech Vendors Can Increase Revenues

14 Dec

        Gerry Brown CX Research Director Read full bio  @gerrybrown IDC’s annual IT Buyer Experience Survey (August 2018) turned up interesting results. 350 enterprise IT buyers in the US and Canada assessed IT vendors’ helpfulness in the buying process, especially vendor sales and marketing practices. The respondents authorized IT purchase values of […]

11 Nov
Marketing_AI

And the Future of Marketing is . . . an awful lot about Tech, especially AI

11 Nov

        Gerry Brown CX Research Director Read full bio  @gerrybrown First and second place categories in IDC’s new 2019 Top 10 Worldwide CMO Predictions go to (i) AI with 4 predictions and (ii) privacy, trust and compliance with 3 predictions. The remaining 3 predictions refer to advertising and Blockchain, new marketing organisation […]

12 Sep
content marketing

Content Marketing Approval Processes are a ‘double-whammy’ for some European Marketers

12 Sep

Gerry Brown Research Director Read full bio  @gerrybrown There is a lot of talk in the media about the importance of content marketing, but little attention is paid to the underlying challenges that hinder its effective execution. For a better understanding of content marketing issues, IDC ran a survey of 300 enterprise marketers across 11 […]

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