02 Apr

Dancing on the CX Market Ice: Salesforce and Adobe Choose Their Partners

The CX applications market is increasingly becoming polarised around the two sexiest and fastest-growing leading protagonists: Salesforce and Adobe. These two companies represent the “yin and yang” of the CX market. Salesforce is the king of CRM data, while Adobe is the king of content marketing. However, their continued 20%+ quarterly European revenue growth rate […]

01 Feb

A year in review – what 2018 meant for partnering

Margaret Adam  AVP, European Services, Channels and Alliances EcosystemsRead full bio  @madam_idc   Well… what a year, eh? First …some context. For the last decade, we, at IDC, have been talking about the impact of cloud on the channels – from the impact of recurring revenue, to the need to digitally market, to the need to shift […]

15 Aug

The Perfect Storm is Brewing in the European Cloud Market

  Carla Arend Senior Program Director European Software Read full bio  @carla_arend Margaret Adam   Senior Program Director IDC’s European Channels and Alliances program Read full bio  @madam_idc Common wisdom says that in Europe, partners play a key role in accelerating the cloud journeys of their customers. However, IDC’s recent research shows that the majority of partners […]

07 Jul

Channels! Don’t let Brexit derail your transformation

Margaret Adam                                    Program Director, IDC’s European Channels and Alliances program Read full bio  @madam_idc There is no question that Brexit will have a direct impact on channel, with resellers, particularly those focused on equipment resell, the hardest hit, but […]